Sainsbury’s has put together a training video to support their colleagues and give them the confidence to communicate with their deaf customers. It’s a great video and it’s great that Sainsbury’s are making inclusivity a priority.
Check out the case study we did when we worked with them on a training video for their customer-facing teams on how best to support deaf customers.
We asked Alison Dalton, Accessibility Manager at British Airways, to share with us how a training requirement for BA frontline colleagues regarding support for deaf customers was identified. And the process they went through to address this by employing the services of terptree.
Customers at the St Leonards-on-Sea store love Ben, a deaf employee at Asda for 15 years so much they have started using basic sign language to communicate with him.
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