Is it me…or is it now that everywhere we look we are seeing deaf people absolutely smashing it?
The most recent example of this is a fantastic design that was made on an Azera coffee tin.

The design features British sign language, fingerspelling the words “uplifting”.  Nicely designed along a ribbon around the tin.

In previous articles, we have talked about the Oscar-winning short film The Silent Child, starring Maisie Sly.
A Maltesers advert showing two deaf women talking about her dog eating her hearing aid.

Seeing this design featured on the Azera tin, is another fine example or deaf people and their culture in the spotlight.

It is a massive win, seeing British Sign Language (BSL) sitting on the supermarket shelves.  The design on the tin showcases beautifully the uniqueness of the language.

With large brands promoting and bringing exposure to BSL, it will naturally increase interest in learning the language.

It is encouraging seeing brands supporting deaf designers, deaf actors and presenters.

We are very much looking forward to seeing more.
This brings about more awareness and also shines a light on campaigns such as a potential BSL Act