There are 11 million people who are deaf or have a hearing loss in the UK. And, sadly, they are massively under served by most businesses; retailers, and organisations.
But it is possible to turn this situation around. And if you have the opportunity to do so you should take it.
Because when you get it right the rewards are significant. You will benefit from:
Positive press coverage
Increased positive social impact on your brand's reputation
But getting it wrong can have catastrophic consequences.
For example, before social media took hold, negative experiences with a company were often kept to a small circle of friends and colleagues. Now, stories of less than excellent customer service can gain momentum through social media networks and it’s become increasingly difficult for companies to contain this negative publicity.
But on a positive note, good news spreads too!
So, we believe the answer is to focus on your Deaf Customer Experience (DCX).
terptree works with businesses to look at the learning outcomes for their team members and the strategic direction you should be taking.
Then, by creating bespoke training modules to fit your needs, your staff are equipped with the tools that will help them deliver that world-class deaf customer experience.
Our training and input ensure there is a consistent approach; building and maintaining levels of deaf awareness across the business. As well as relevant activities to attract and retain deaf customers.